If this is the case then it’s crucial to plan your structure.
You will often be given a structure or narrative to follow in the brief, but on occasion, you may be given more freedom to come up with your own. So, now you’ve created the most clickable tile known to human-kind, what about the story underneath?įor this, one of the most important factors is structure. The image needs to be eye-catching to stand out in the Discover feed, while the title should tease the content without giving it away.
It’s the visual and copy hook that will make a Snapchatter decide whether or not to click and launch the story. The Snap Story Ad tile is one of the most important parts of the ad unit. As such, the pay off has to be strong and deliver on what the tile has told them they’re about to see. Unlike other digital ad units, which simply play to their audience, Snapchatters have to click on the Story’s tile to view it think of it as them opting in saying “yep, I’m interested!”. Snap Story Ads can be between 3 and 20 Snaps long although don’t think of 20 as a target some of the best performing Story Ads are on the shorter side of things which is in line with the fast-paced content consumption known within the app.
My story snapchat video how to#
Here you will see the variety of Partner, Celebrity and User content and get a real sense of how to make the video you’re creating feel like it’s contributing to the experience Snapchatters are having as they scroll through their favourite shows and stories. To get a better idea of Snap Story Ads, have a browse through the Discover page, as this is where Snap Story Ads live. With all the best mobile ads, contextual alignment is key.
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